The Müller product range has also enjoyed growing popularity beyond Germany's borders for a long time.
The Müller product range has also enjoyed growing popularity beyond Germany's borders for a long time. The test phase for Müller fresh products in Great Britain, which began in 1987, was so successful that a production facility was set up in 1992 in Market Drayton, Mid-England.
Also since the early nineties, the Group has been exporting products of the Müller core range, such as Müller Corner, Müller Rice and Müllermilch to Central and Eastern Europe. Müller has had a sales office in Verona since 1995.
In 2007, the Müller brand for the first time made the leap into non-European countries: Licensing to the Central Bottling Company (CBC) in Tel Aviv made it possible to enter the Israeli market at the beginning of 2008. Almost at the same time - also in cooperation with CBC - the company not only entered the Romanian market, but also established its own marketing & sales office in Prague, from where the markets in the Czech Republic, Slovakia and Poland (market entry in 2009) are served.
Müller International at a glance (in chronological order):
1987: Market entry in Great Britain
1992: Own plant in Great Britain
1992: Export Hungary
1993: Export Slovenia, Czech Republic and Slovakia
1995: Establishment of an own marketing and sales office in Verona
2001: Export Russia (test market, focus Moscow)
2002: Export Croatia
2005: Export Bosnia-Herzegovina
2008: Establishment of an own marketing & sales location in Prague
2008: Market entry in Israel after licensing the Müller brand to the Central Bottling Company (CBC) in Tel Aviv
2008: Brand launch in Romania after conclusion of a joint venture agreement with CBC
2009: Market entry in Poland