WHAT DISTINGUISHES BRAND AND PRIVATE LABEL PRODUCT?

WHAT DISTINGUISHES BRAND AND PRIVATE LABEL PRODUCT?

Unternehmensgruppe Theo Müller regards its retail customers as partners and therefore supports them not only with branded articles, but also private label products as required.

WHAT DISTINGUISHES BRAND AND PRIVATE LABEL PRODUCT?

Unternehmensgruppe Theo Müller regards its retail customers as partners and therefore supports them not only with branded articles, but also with private label products as required. The common phrase "no name product" is wrong, since private labels are the brands of the respective trading house. Accordingly, private labels are produced on behalf of the trade - with concrete specifications, for example with regard to recipe, packaging and presentation, which we as the manufacturer implement one-to-one. Accordingly, private labels and branded products differ from each other.

Private labels are by no means the "secret" to which they are repeatedly stylized. The suppliers of private labels can be assigned at any time via the identification mark, also called veterinary number, on the packaging.

An identical veterinary number only means that both products were manufactured in the same plant.

WHAT DISTINGUISHES BRAND AND PRIVATE LABEL PRODUCT?
WHAT DISTINGUISHES BRAND AND PRIVATE LABEL PRODUCT?

Unternehmensgruppe Theo Müller regards its retail customers as partners and therefore supports them not only with branded articles, but also private label products as required.

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BIO-FUEL PLANT LEPPERSDORF
BIO-FUEL PLANT LEPPERSDORF

Since 2008, Sachsenmilch Leppersdorf GmbH has been operating a plant for the production of bio-ethanol from the residual whey product molasses, which produces 10 million litres of the biofuel additive annually.

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FROM THE FRUIT TO THE FROOP
FROM THE FRUIT TO THE FROOP

The fruit basis for Froop strawberries, for example, is exclusively whole, deep-frozen strawberries of the best quality from audited fruit suppliers. No purees or fruit concentrates are used.

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