DATA PRO­TEC­TION PRIN­CIPLES

Data protection principles of the Unternehmensgruppe Theo Müller
Data protection and data security for our customers and users is a high priority for us. Therefore, we take the protection of personal data during all business processes very seriously. Data protection and information security form part of our corporate policy.

Information about the collection of personal data
In the following we inform you about the collection of personal data when using our website. 
Personal data is any information that can identify a natural person, whether directly from that information or indirectly from that information in combination with additional information.
The Unternehmensgruppe Theo Müller (address: S.e.c.s.2 b, Rue Albert Borschette, L-1246 Luxembourg, and e-mail: ) is responsible pursuant to Art. 4 Para. 7 of the EU Data Protection Basic Regulation (DS-GVO). You can reach our data protection officer at or via our postal address by marking your correspondence to "The Data Protection Officer".

When you contact us by e-mail or via a contact form, the data you provide (your e-mail address, name, and telephone number if applicable) will be stored by us in order to respond to your questions. The data arising from your enquiry will be deleted after storage is no longer required and data processing will be restricted if we must store the data for any legal reasons.

If we wish to use contracted service providers , for example to process personal data or to use your data for advertising purposes, we will inform you in detail about the respective processes. We will also specify the criteria for the storage period.

Your rights
(1) You have the following rights with regard to the personal data held or processed by us:

  • Right to be informed;
  • Right of access;
  • Right to rectification or erasure;
  • Right to limit the processing;
  • Right to object to the processing; and
  • Right to data transferability.

(2) You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

Collection of personal data when you visit our website
If you only use the website for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you wish to view our website, we collect the following data, which is technically necessary for us to display our website to you and to guarantee stability and security (whereby our legal basis for doing so is Art. 6 Para. 1 S. 1 lit. f DS-GVO):

  • IP address;
  • Date and time of the request;
  • Time zone difference to Greenwich Mean Time (GMT);
  • Contents of the request (concrete page);
  • Access status/HTTP status code;
  • Amount of data transferred in each case;
  • Website from which the request originates;
  • Browser;
  • Operating system and its interface; and
  • Language and version of the browser software.

Cookies
In addition to the aforementioned data, “cookies” are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive assigned to the browser you are using and through which certain information flows to the location that sets the cookie (in this case, by us). Cookies cannot execute programs or transmit viruses to your computer. They serve to make the Internet experience more user-friendly and effective overall.

 

Use of cookies
This website uses the following types of cookies, the scope and functionality of which are explained below:  

  • Transient cookies 
  • Persistent cookies

Transient cookies are automatically deleted when you close the browser. These include, in particular, session cookies. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This enables your computer to be recognised when you return to our website. Session cookies are deleted when you log out or close the browser.

Persistent cookies are automatically deleted after a set period of time, which may vary depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

You can configure your browser settings according to your preferences and, for example, refuse to accept third-party cookies or all cookies. Please note that you may not be able to use all the functions of this website.

We use cookies to identify you for subsequent visits if you have an account with us. Otherwise you would have to log in again for each visit.

 

Embedded YouTube videos
We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your YouTube account, YouTube can assign your surfing behaviour to you personally. You can prevent this by logging out of your Youtube account first.

If a Youtube video is started, the provider uses cookies that collect information about user behaviour.

If you have deactivated the saving of cookies for the Google Ad programme, you will not have to expect any such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you wish to prevent this, you must block the storage of cookies in your browser.

Further information on data protection at "Youtube" can be found in the provider's data protection declaration at: www.google.de/intl/de/policies/privacy/.

 

Privacy Policy Instagram

Responsible for the content of this Instagram page is Unternehmensgruppe Theo Müller S.e.c.s. (2b, rue Albert Borschette, 1246 Luxemburg; hereinafter referred to as "UTM").

When visiting the UTM channel, Instagram as the responsible party collects personal data of the users, e.g. via cookies. Such a collection of user data by Instagram can also take place if the user is not logged in or registered with Instagram. Information about the data collection and further use by Instagram can be found in Instagram's privacy policy.

The UTM has no influence on the user data collected by Instagram. The UTM does not have full access to the collected user data or user profiles. The UTM can only access the public profile information. Instagram users can adjust which information they share as public via Instagram settings.

The UTM receives anonymous statistics about the use of the UTM channel from Instagram for legitimate interest. For example, the following anonymous information is transmitted to the UTM:

  • Followers: Number of people who follow the UTM channel - including growth and development over a certain period of time.
  • Reach: Number of people who see a particular post. 
  • Interactions: Number of interactions on a post. This can be used, for example, to determine which content performs better in the community than others.
  • Ad performance: How much does a click to the website of UTM costs? How many people have seen an ad?
  • Demographics: Average age of visitors, gender, place of residence, language.

These statistics are used to constantly improve the online content on Instagram and to better respond to users' interests. UTM cannot link the statistical data to the profiles of fans or individual users. The user can decide via Instagram settings in which form he would like to be shown targeted advertising.

The UTM receives personal data via Instagram when the user actively submit the users‘ data by sending a direct Instagram message to the UTM. The transmitted data (e.g. first name, last name, email address, etc.) is used by UTM to answer the users‘ request through customer support. The users' data will be stored in the UTM's CRM system for this purpose and will be deleted after 12 month at the latest. The UTM also receives personal data from the user via Instagram when the user uses a pre-filled web form. This form uses data from the users' profile. To transmit the data to the UTM, the user must actively click on a send button.

For more information about the processing of personal data by UTM and about the users‘ data subject rights, please refer to the general privacy policy.

 

Privacy Policy Facebook

Responsible for the content of this Facebook page is Unternehmensgruppe Theo Müller S.e.c.s. (2b, rue Albert Borschette, 1246 Luxemburg; hereinafter referred to as "UTM").

When visiting the UTM website, Facebook as the responsible party collects personal data of the user, e.g. via cookies. Such a collection of user data by Facebook can also occur if the user is not logged in or registered with Facebook. Information about the data collection and further use by Facebook can be found in Facebook's privacy policy.

The UTM has no influence on the user data collected by Facebook. The UTM does not have full access to this collected user data or user profiles. The UTM can only access the public profile information. You can adjust which information you share as public via your Facebook settings. In addition, you can actively hide your "Likes" via the Facebook settings (https://www.Facebook.com/settings?tab=privacy). Your profile will then no longer be listed as a fan of this page.

The UTM receives anonymous statistics from Facebook about the use of the website. For example, the following anonymous information is shared with the UTM:

  • Followers: Number of people who follow the UTM channel - including growth and development over a certain period of time.
  • Reach: Number of people who see a particular post. 
  • Interactions: Number of interactions on a post. This can be used, for example, to deduce which content is better than others in the community.
  • Ad performance: How much does a click cost at UTM? How many people have seen an ad?
  • Demographics: Average age of visitors, gender, place of residence, language.

These statistics are used to constantly improve UTM's online content on Facebook and to better respond to users' interests. UTM cannot link the statistical data to the profiles of fans or individual users. The user can decide via the users' Facebook settings in which form the user would like to be shown targeted advertising.

The UTM receives personal data via Facebook when the user actively submit the users' data by sending a personal Facebook message. UTM uses the transmitted data (e.g. surname, first name, e-mail address, etc.) to answer the users' enquiry through customer support. The users' data will be stored in the UTM's CRM system for this purpose and will be deleted after 12 month at the latest. UTM uses the user data of the chat function to answer the users' questions. The collected customer and hotline data is used to contact the user in order to provide him/her with the requested information and.

For more information about the processing of personal data by UTM and the users‘ rights as a data subject, please refer to UTM's privacy policy.

 

Analysis tools
This website uses the analysis tool Matomo, an open-source web analysis tool (https://matomo.org/) as well as the meta pixel (https://www.facebook.com/business/tools/meta-pixel).

 

Matomo uses "cookies", which are text files placed on your computer, to help the website analyse how users use the site. For this purpose, the usage information generated by the cookie (including your shortened IP address) is transmitted to our server and stored for usage analysis purposes, which serves to optimise the website on our part. Your IP address is immediately anonymised during this process, so that you as a user remain anonymous to us. The information generated by the cookie about your use of this website is not passed on to third parties. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

If you do not agree to the storage and evaluation of this data from your visit, you can object to its storage and use at any time by clicking on it below. In this case, a so-called opt-out cookie will be stored in your browser, which means that Matomo will not collect any session data. Please note: If you delete your cookies, this will also delete the opt-out cookie and you may have to reactivate it.

 

With the help of the meta pixel (or comparable functions for the transmission of event data or contact information by means of interfaces in apps), it is possible for Facebook and Instagram to determine the visitors to the website as a target group for the display of advertisements (so-called "Facebook ads", "Instagram ads"). 

UTM uses the meta pixel to display the Facebook and Instagram ads placed by UTM only to those users on Facebook and Instagram and within the services of partners cooperating with Facebook (so-called "Audience Network" www.facebook.com/audiencenetwork/) who have also shown an interest in UTM's website or who have certain characteristics (e.g. interest in certain topics or products that are evident from the websites visited) that UTM transmits to Facebook (so-called "Custom Audiences").

With the help of the meta pixel, the UTM also wants to ensure that the Facebook and Instagram ads correspond to the potential interest of the users and do not act as a nuisance. With the help of the meta pixel, the UTM can track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to the website after clicking on a Facebook ad (so-called "conversion measurement"). The service provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

The joint responsibility is limited to the collection by and transfer of data to Meta Platforms Ireland Limited, a company based in the EU. Further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, which concerns in particular the transfer of the data to the parent company Meta Platforms, Inc. in the USA (on the basis of the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.)